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Optrian™ Marketing Method
More than 65% of a buyer’s decision criteria is unrelated to the product’s features and benefits.

Creor Group’s marketing method recognizes that buyers and influencers pass through three decision gates before making a purchase – the Logical Gate, Similarity Gate, and Emotional Gate.

The Optrian method is the gate key - enabling marketers to create strategies and sales channel tools that identify how a prospect decides what to buy, from whom to buy, and when to buy.


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